The 'innovation' that saw the Apple's iPhone's popularity soar ever since its' introduction has seemed to be lost in the latest generation of the smartphone. Whether it was the 'if-not-broken-don't-fix; strategy that kept the iPhone 5 extremely similar to the 4S, one thing can't be argued - the new maps application is not even close to being up to par.
Sure, the flyover feature is nifty. But is it useful? Not really.
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| Credits: Canadian Business.com |
What's more interesting is the fact that Apple's CEO, Tim Cook, has acknowledged his company's failure to come up with a competitive maps application. In fact, he's gone on to suggest alternatives, such as the more widely used Google Maps and Nokia mapping applications.
At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.
Is it surprising that despite their intense rivalries at present, he'd directly recommend a competitor's product over his own? Well, it probably isn't. With the Samsung Galaxy S3 and other such android devices presenting stiff competition to Apple, a poor Maps experience will only make Apple suffer more.
iPhone users can take consolation out of the fact that Google is reportedly in the process of creating their own maps application for Apple's iPhone and other ios devices. I personally suggest MapQuest, available in the App Store as another free and reliable alternative.
It will be interesting to see whether the Apple's maps can catch up to the competition in the near future. But for right now, it's safe to say the Apple didn't think this one out.
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